Brief: Print, digital, and apparel for a Hitchcock-themed film festival for the British Film Institute.

Solution: A large demographic of this film festival are cinephiles who are already very familiar with Hitchcock's work. To make the design more interesting for the cinephiles, I wanted to make his work less recognizable. I masked famous stills from his films with large typography so his work become 'Easter eggs' for the cinephiles to find. The stills are also closely cropped to pay homage to Hitchcock's famous 'dolly zoom' which he popularized as a technique to convey tension and suspense. Pink is used to contemporize and offset the heaviness of his work. 

This project went onto winning a GDUSA 2017 American Graphic Design Award.