Commodity Fragrances
COMMODITY FRAGRANCES
Directed global paid ad campaigns, elevating Commodity’s visual identity into a modern, architecturally inspired expression of niche perfumery, anchored by the Scent Space concept that tailors fragrance projection to individual preference.
MILK+
Setting the Trend Ablaze
Art directed the MILK+ paid ad campaign, reigniting the lactonic trend. Building on the viral success of Milk Expressive on TikTok, the campaign positioned Milk+ Bold as the next fragrance to lead and reshape the lactonic trend. This bold campaign refreshed the gourmand category, making it richer, stronger, and more modern.
MEMBERS-ONLY EVENT
Concepted and designed event banner to invite new customers to join Commodity.Circle rewards program. By signing up and joining the event, customers unlock access to a limited-time offer—a free travel-size fragrance with their first purchase.
